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Sending & automations

How does A/B testing work?

On the Content step, tick A/B test and write a second version of your message, a different hook, offer, or call to action. You'll see both phones preview side by side.

Your audience is split in half automatically. Each half is billed on its own message. The campaign report then shows deliveries, clicks, and click rate per variant, with the winner flagged.

Use what you learn: the winning style becomes your next campaign's starting point.

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