How do opt-outs work?

Every message includes the ability to opt out. When someone replies STOP, we handle it instantly and automatically:

• They get a confirmation and are marked opted-out.
• They're excluded from every future campaign and automation, the platform physically won't text them.
• If they text START later, they're back in.

You never have to manage any of this by hand, and you can see opt-out status on every contact. Replying HELP sends your business info automatically too.